{
  "id": 6758864,
  "title": "Oxygen X takes loans to local markets, meeting traders right where they are",
  "url": "https://urgent.news/2026/09/11/oxygen-x-takes-loans-to-local-markets-meeting-traders-right-where",
  "topic": "finance",
  "section": "Finance & Markets",
  "published": "2026-09-11T11:56:24.000Z",
  "source": {
    "name": "Nairametrics",
    "slug": "nairametrics",
    "url": "https://nairametrics.com/2026/09/11/oxygen-x-takes-loans-to-local-markets-meeting-traders-right-where-they-are/"
  },
  "original_language": "en",
  "account": "Oxygen X Finance Company has launched its \"Right Where You Are\" campaign in Lagos, bringing its services directly to CMS and Obalende markets. The activation aimed to connect with traders, small business owners, and everyday Nigerians to discuss credit, loans, and financial needs. Oxygen X's Brand Manager, Emmanuella Awogu, emphasized the importance of making credit accessible to those who typically struggle with conventional lending requirements. The company's digital channels and agent network enable loans to be provided closer to customers, eliminating the need for them to leave their businesses or wait indefinitely for credit. Oxygen X offers personal loans, SME loans, business loans, and working capital loans, with applications available through its mobile app and website, as well as through its expanding agent network. In addition to its traditional lending products, Oxygen X is also expanding access to Buy Now, Pay Later options through OxygenNow, partnering with various merchants such as Thermocool, Orca Mall, Konga, Redington, and Izifin Technologies. The CMS and Obalende market storm is part of Oxygen X's broader Right Where You Are campaign, which seeks to bring credit and lending closer to everyday Nigerians through direct engagement in the places where people live and work. By moving beyond the screen and into the real world, Oxygen X aims to make credit feel more accessible and attainable for those in need. As a digital-first consumer lending business, Oxygen X is committed to unlocking financial possibilities for Africans, empowering individuals and businesses to thrive through responsible loans and innovative financial solutions.",
  "summary": "Oxygen X Finance Company took its “Right Where You Are” campaign to the heart of Lagos, storming CMS and Obalende markets to meet traders, small business owners and everyday Nigerians where they work and do business.The market activation brought the Oxygen X team directly to traders, creating an opportunity to have real conversations about credit, […] The post Oxygen X takes loans to local…",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}