{
  "id": 6754703,
  "title": "We measured how 4 brands appear on ChatGPT and Gemini — the numbers we found",
  "url": "https://urgent.news/2026/09/11/medimos-como-4-marcas-aparecem-no-chatgpt-e-no-gemini-os-numeros-que",
  "topic": "ai",
  "section": "AI",
  "published": "2026-09-11T12:20:07.000Z",
  "source": {
    "name": "Dev.to",
    "slug": "dev-to",
    "url": "https://dev.to/robertokerber/medimos-como-4-marcas-aparecem-no-chatgpt-e-no-gemini-os-numeros-que-encontramos-2a86"
  },
  "original_language": "pt",
  "account": "A recent study analyzed the visibility of four brands in different sectors - energy, insurance, DIY, and marketing agencies - in responses generated by AI assistants. The study found that the brands' visibility varied greatly, with Leroy Merlin appearing in 81.2% of DIY-related responses and Galp appearing in only 22.1% of energy-related responses. The study also found that a brand's visibility can change significantly when the language of the query is changed, and that being mentioned is not enough - the position of the brand in the list of recommendations also matters. The study used a methodology that involved querying three AI models with 12 questions per language, and analyzing 293 responses in total.",
  "summary": "Trabalhamos com uma pergunta que toda marca vai fazer cedo ou tarde: quando alguém pede uma recomendação ao ChatGPT, ao Gemini ou a outro assistente, a minha marca aparece? Não é uma pergunta retórica. Assistentes de IA já intermediam decisões de compra — escolher um fornecedor de energia, uma seguradora, uma loja de bricolage. E, diferente do Google, eles não mostram dez links azuis: mostram uma…",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 2,
    "also_reported_by": [
      {
        "outlet": "Tom's Guide",
        "title": "The 10 most influential games ever, according to ChatGPT, Gemini, Claude and Perplexity — and two of them couldn’t agree on No. 1 for National Video Games Day",
        "url": "https://urgent.news/2026/09/11/the-10-most-influential-games-ever-according-to-chatgpt-gemini-claude",
        "published": "2026-09-11T11:00:00.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}