{
  "id": 6751983,
  "title": "Campaign Trail: Cheez-It convenes Couch Committee for college football",
  "url": "https://urgent.news/2026/09/11/campaign-trail-cheez-it-convenes-couch-committee-for-college-football",
  "topic": "business",
  "section": "Business",
  "published": "2026-09-11T12:00:00.000Z",
  "source": {
    "name": "Marketing Dive",
    "slug": "marketing-dive",
    "url": "https://www.marketingdive.com/news/campaign-trail-cheez-it-convenes-couch-committee-for-college-football/830011/"
  },
  "original_language": "en",
  "account": null,
  "summary": "The Mars-owned snack brand, in collaboration with BBDO New York, introduced a crew of armchair analysts to debate the sport’s hot topics.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}