{
  "id": 6738124,
  "title": "At Porto, brokers are being transformed into influencers (to go beyond insurance)",
  "url": "https://urgent.news/2026/09/11/a-porto-esta-transformando-os-corretores-em-influenciadores-para-ir",
  "topic": "business",
  "section": "Business",
  "published": "2026-09-11T09:50:10.000Z",
  "source": {
    "name": "Brazil Journal",
    "slug": "brazil-journal",
    "url": "https://braziljournal.com/a-porto-esta-transformando-os-corretores-em-influenciadores-para-ir-alem-do-seguro/"
  },
  "original_language": "pt",
  "account": "Porto is investing in training its 44,000 brokers as influencers and creators to expand its reach in Brazil. The company launched the Porto Academia project to teach them how to use digital platforms and promote other products offered by the brand. According to Luiz Arruda, Porto's commercial and marketing vice-president, the goal is to transform brokers into \"advisors\" who can offer a range of products and services, not just auto insurance. The company aims to have 44,000 brokers trained by 2030 and expects to increase the average number of products per client from 1.1 in 2020 to 2 by 2026. Porto is also developing an AI tool to help shy brokers create content for social media.",
  "summary": "A Porto quer transformar seus corretores em influenciadores da própria marca. A companhia está investindo na formação de creators dentro de sua base de corretores para ampliar sua divulgação no País. Com mais de 44 mil corretores, a Porto lançou o projeto Porto Academia para treiná-los como usar as plataformas digitais e, ao mesmo tempo, […] The post A Porto está transformando os corretores em…",
  "key_points": [
    "Porto transforms brokers into influencers to expand beyond car insurance.",
    "Porto Academia trains 44,000 brokers in digital promotion techniques.",
    "Initiative aims for 44,000 active brokers by 2030, diversifying product portfolio."
  ],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}