{
  "id": 6736654,
  "title": "Instagram partners with Ayra Starr to unveil new profile feature",
  "url": "https://urgent.news/2026/09/11/instagram-partners-with-ayra-starr-to-unveil-new-profile-feature",
  "topic": "world",
  "section": "World",
  "published": "2026-09-11T08:30:49.000Z",
  "source": {
    "name": "KBC",
    "slug": "kbc",
    "url": "https://www.kbc.co.ke/instagram-partners-with-ayra-starr-to-unveil-new-profile-feature/"
  },
  "original_language": "en",
  "account": "Instagram has collaborated with Nigerian Afrobeats sensation Ayra Starr to introduce a novel profile feature that provides users with increased flexibility in displaying content on their pages. This feature empowers users to incorporate posts they have been tagged in directly into their main profile grid. Consequently, photos and videos shared by other accounts can be exhibited alongside the user's original posts without necessitating reposting. Ayra Starr is anticipated to be the inaugural artist to utilize the new feature, with posts from individuals who tag her becoming part of her profile. Under this new system, the original posts remain on the accounts that initially uploaded them, whereas the tagged individual has the option to feature the content on their own profile. This presents creators with greater control over the presentation of collaborations, appearances, and moments shared by their followers. The feature might also offer a chance for the content of these creators to reach a broader audience by appearing on the profile of a prominent artist. It could be especially advantageous for users who frequently share photos, videos, or other content centered around their favorite musicians. Instagram's most recent update is part of the platform's ongoing endeavors to make profiles more interactive and promote stronger connections among creators, celebrities, and their communities. Ayra Starr's partnership with Instagram underscores the platform's latest social-media innovation, highlighting the growing association between music artists and digital platforms. The feature is anticipated to offer artists an additional tool for engaging their audience while enabling followers to become more visible components of their online presence. The Academy-nominated artist is a prominent figure from the continent, and this partnership follows the release of her recent album Starrgirl in August and her live performance of \"Heaven Baby,\" a standout track from the album and her first collaboration with ZAYN, at Victoria Park in London for the All Points East 2026 festival. Additionally, Ayra is scheduled to headline the NFL Halftime Show in London on October 11. Ayra expressed her excitement about the show, stating, \"I'm so excited to perform at the NFL halftime show in London.\" \"London is one of my favorite places in the world, and to bring Starrgirl to the NFL global stage is a dream come true for me. I can't wait to see you guys there!\"",
  "summary": "Instagram’s latest update is part of the platform’s continued efforts to make profiles more interactive and encourage stronger connections between creators, celebrities and their communities. The post Instagram partners with Ayra Starr to unveil new profile feature appeared first on KBC Digital .",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}