{
  "id": 6733509,
  "title": "Unilever says it is ahead of target in capturing P&G’s vacuum in Pakistan",
  "url": "https://urgent.news/2026/09/11/unilever-says-it-is-ahead-of-target-in-capturing-p-gs-vacuum-in",
  "topic": "business",
  "section": "Business",
  "published": "2026-09-11T08:38:18.000Z",
  "source": {
    "name": "Business Recorder",
    "slug": "business-recorder",
    "url": "https://www.brecorder.com/news/40438469/unilever-says-it-is-ahead-of-target-in-capturing-pampgs-vacuum-in-pakistan"
  },
  "original_language": "en",
  "account": "Unilever Pakistan, a major FMCG firm, is surpassing its internal targets in taking advantage of the market space previously held by Procter & Gamble (P&G), which recently exited Pakistan. Ammad Danish, Unilever’s Head of Home Care, expressed his disappointment that P&G had to leave, believing competition fosters fairness. Danish emphasized that the vacuum left by P&G presents an opportunity for multiple organized players, including Unilever, to capitalize on the situation. He noted that local players often lack adherence to taxation, formulation, and pricing rules, making the market more challenging. Danish did not disclose specific volume or revenue figures for the market-share gains but confirmed that Unilever is ahead of schedule and expects continued success. He highlighted that the market-share gains are a result of a collective effort by three to four organized players, not just Unilever. Danish described P&G’s departure as a broader industry concern, as it impacts government taxation income. Unilever's Home Care division, which includes popular brands like Surf Excel and Vim, was already undergoing a multi-year turnaround when the opportunity arose. Danish attributed the division’s recovery to a recent restructuring that divided it into four focused units and a shift in focus towards the consumer rather than profit. This approach has led to new product launches and strengthened Unilever’s brand position. Danish also noted that Unilever’s supply-chain resilience, particularly in the powder detergent market heavily dependent on Middle Eastern raw materials, played a crucial role in sustaining growth during the crisis. The company plans to become the leading home care business in Pakistan, aiming to surpass Colgate Palmolive.",
  "summary": "Unilever Pakistan, one of the country’s largest FMCG companies, says it is running ahead of its internal targets in capturing the market space left behind by its long-time competitor, Procter & Gamble (P&G), which exited the South Asian country last year. According to Ammad Danish, the company’s Head of Home Care, the vacuum left by P&G is an opportunity that multiple organised players are now…",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}