{
  "id": 6729070,
  "title": "Saudi Arabia's PIF reportedly considering to combine EA with Savvy Games Group",
  "url": "https://urgent.news/2026/09/11/saudi-arabias-pif-reportedly-considering-to-combine-ea-with-savvy",
  "topic": "tech",
  "section": "Tech",
  "published": "2026-09-11T08:29:50.000Z",
  "source": {
    "name": "GamesIndustry",
    "slug": "gamesindustry",
    "url": "https://www.gamesindustry.biz/saudi-arabias-pif-reportedly-considering-to-combine-ea-with-savvy-games-group"
  },
  "original_language": "en",
  "account": "Saudi Arabia's Public Investment Fund (PIF) is reportedly mulling a merger between Electronic Arts (EA) and its subsidiary, Savvy Games Group. According to Bloomberg sources, the PIF aims to enhance coordination among its holdings through this potential unification. Savvy Games' current roster comprises Scopely, ESL Gaming, FaceIt, and a $1 billion investment in Embracer Group. The subsidiary also holds stakes in major gaming giants such as Nintendo, Capcom, Nexon, Take-Two Interactive, Activision Blizzard, and Koei Tecmo. Notably, Savvy is in the process of acquiring the Chinese mobile games company Moonton for $6 billion, a deal announced in March. The PIF and EA have yet to comment on the merger, while a Savvy spokesperson declined to provide further details. The PIF spearheaded a $55 billion leveraged buyout of EA, completed last month, elevating the developer to become its majority owner. EA announced the acquisition of EA in September, with a group of investors backing the move, including the PIF, Silver Lake, and Affinity Partners. In a letter to employees, EA assured them that its mission, values, and dedication to players and fans worldwide would remain unchanged. The acquisition promises to maintain EA's creative control and commitment to delivering diverse experiences to its global player community. Brian Ward, the CEO of Savvy Games, recently stepped down, with Turqi Alnowaiser, deputy governor of the PIF and head of its International Investments Division, appointed as interim CEO. Ward served as Savvy's CEO since its inception in 2021, overseeing a $37.8 billion investment to bolster Saudi Arabia's role in the global games industry.",
  "summary": "Saudi Arabia's Public Investment Fund (PIF) is reportedly planning to combine Electronic Arts with its subsidiary, Savvy Games Group. Read more",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}