{
  "id": 6722388,
  "title": "Thar, Fortuner owners take public road-safety oath; Kiran Mazumdar-Shaw calls Daman move ‘commendable’",
  "url": "https://urgent.news/2026/09/11/thar-fortuner-owners-take-public-road-safety-oath-kiran-mazumdar-shaw",
  "topic": "finance",
  "section": "Finance & Markets",
  "published": "2026-09-11T06:26:35.000Z",
  "source": {
    "name": "Live Mint",
    "slug": "live-mint",
    "url": "https://www.livemint.com/news/trends/thar-fortuner-owners-take-public-road-safety-oath-kiran-mazumdar-shaw-calls-daman-move-commendable-11789107361345.html"
  },
  "original_language": "en",
  "account": "A video of Mahindra Thar and Toyota Fortuner owners publicly vowing to drive safely in the Indian port city of Daman has gone viral on social media. The footage shows SUV owners gathering for an initiative led by local authorities to promote road safety. Responding to the video, Kiran Mazumdar-Shaw, a prominent businesswoman, praised the approach and called the Daman Collector's move commendable. The initiative aims to encourage responsible driving and adherence to traffic rules through a public pledge, rather than relying solely on traditional enforcement methods like fines and challans.",
  "summary": "A video showing Mahindra Thar and Toyota Fortuner owners taking a public road-safety oath in Daman has gained traction online. Kiran Mazumdar-Shaw shared the video and praised the initiative, saying a public pledge could sometimes work better than 'a thousand road signs'.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}