{
  "id": 6717311,
  "title": "Ultimate Championship as big as Olympics - and more lucrative, says Bolt",
  "url": "https://urgent.news/2026/09/11/ultimate-championship-as-big-as-olympics-and-more-lucrative-says-bolt",
  "topic": "culture",
  "section": "Culture",
  "published": "2026-09-11T05:25:47.000Z",
  "source": {
    "name": "New Straits Times",
    "slug": "new-straits-times",
    "url": "https://www.nst.com.my/sports/others/2026/09/1530429/ultimate-championship-big-olympics-and-more-lucrative-says-bolt"
  },
  "original_language": "en",
  "account": "Jamaican sprint sensation Usain Bolt, a 19-time global champion, believes the substantial prize pool at the upcoming Ultimate Championship in Budapest should have been in place during his Olympic glory days. Bolt, who dominated the track in the 100m, 200m, and 4x100m relay events from 2009 to 2015, expressed his disappointment at missing out on the lucrative cash rewards now available. The inaugural three-day biennial competition, championed by World Athletics president Sebastian Coe, promises a staggering $10 million prize fund, with individual event winners pocketing $150,000. Despite his off-track persona and impressive endorsement deals, Bolt remains committed to promoting track and field, emphasizing that the Ultimate Championship's immense prize money makes it a significant event on the global athletics calendar.",
  "summary": "BUDAPEST: Jamaican sprint legend Usain Bolt claimed 19 global titles in a storied career, but he wishes the kind of prize money on offer at the Ultimate Championship from Friday had been available when he was competing.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 9,
    "also_reported_by": [
      {
        "outlet": "BBC Sport",
        "title": "$10m on line at inaugural Ultimate Championship",
        "url": "https://urgent.news/2026/09/11/10m-on-line-at-inaugural-ultimate-championship",
        "published": "2026-09-11T06:45:18.000Z"
      },
      {
        "outlet": "Yahoo Sports",
        "title": "$10m on line at inaugural Ultimate Championship",
        "url": "https://urgent.news/2026/09/11/10m-on-line-at-inaugural-ultimate-championship-6719951",
        "published": "2026-09-11T06:45:22.000Z"
      },
      {
        "outlet": "Al Jazeera",
        "title": "World Athletics Ultimate Championship opens with record $10m prize pot",
        "url": "https://urgent.news/2026/09/11/world-athletics-ultimate-championship-opens-with-record-10m-prize-pot",
        "published": "2026-09-11T08:50:40.000Z"
      },
      {
        "outlet": "KBC",
        "title": "Wanyonyi headlines Team Kenya as the inaugural World Athletics Ultimate Championships starts in Budapest",
        "url": "https://urgent.news/2026/09/11/wanyonyi-headlines-team-kenya-as-the-inaugural-world-athletics",
        "published": "2026-09-11T11:32:41.000Z"
      },
      {
        "outlet": "IOL",
        "title": "World Athletics Ultimate Championship 2026: Rating the prospects of SA's big 6 in Budapest",
        "url": "https://urgent.news/2026/09/11/world-athletics-ultimate-championship-2026-rating-the-prospects-of",
        "published": "2026-09-11T13:04:00.000Z"
      },
      {
        "outlet": "Channel News Asia",
        "title": "Ingebrigtsen caps comeback with Ultimate Championship 5,000m title",
        "url": "https://urgent.news/2026/09/11/ingebrigtsen-caps-comeback-with-ultimate-championship-5-000m-title",
        "published": "2026-09-11T19:26:33.000Z"
      },
      {
        "outlet": "Winnipeg Free Press",
        "title": "Duplantis, Russell, Ingebrigtsen among those cashing in for $150K at Ultimate Championship",
        "url": "https://urgent.news/2026/09/11/duplantis-russell-ingebrigtsen-among-those-cashing-in-for-150k-at",
        "published": "2026-09-11T20:14:21.000Z"
      },
      {
        "outlet": "Premium Times",
        "title": "Ultimate Championship: Amusan hits jackpot in Budapest",
        "url": "https://urgent.news/2026/09/11/ultimate-championship-amusan-hits-jackpot-in-budapest",
        "published": "2026-09-11T20:31:41.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}