{
  "id": 6716258,
  "title": "Flexing the tag: How social media banter is tackling fake kit sales for Chiefs, Pirates and Sundowns",
  "url": "https://urgent.news/2026/09/11/flexing-the-tag-how-social-media-banter-is-tackling-fake-kit-sales",
  "topic": "world",
  "section": "World",
  "published": "2026-09-11T05:30:00.000Z",
  "source": {
    "name": "IOL",
    "slug": "iol",
    "url": "https://iol.co.za/sport/soccer/psl/2026-09-11-flexing-the-tag-how-social-media-banter-is-tackling-fake-kit-sales-for-chiefs-pirates-and-sundowns/"
  },
  "original_language": "en",
  "account": null,
  "summary": "A unexpected shift in social media culture sees supporters flaunting official jersey price tags, offering a major commercial boost to Kaizer Chiefs, Orlando Pirates, and Mamelodi Sundowns.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}