{
  "id": 6711639,
  "title": "Why Mediheal bets heavily on golf?",
  "url": "https://urgent.news/2026/09/11/why-mediheal-bets-heavily-on-golf",
  "topic": "culture",
  "section": "Culture",
  "published": "2026-09-11T05:17:02.000Z",
  "source": {
    "name": "The Korea Times",
    "slug": "the-korea-times-koreatimes",
    "url": "https://www.koreatimes.co.kr/business/companies/20260911/why-mediheal-bets-heavily-on-golf"
  },
  "original_language": "en",
  "account": "<440cc954-efe>\nMediheal, a globally renowned facial sheet mask brand, is experiencing a significant investment from L&P Cosmetic, the company behind the product. This strategic move aims to expand Mediheal's reach and influence in the beauty industry. A Korean golfer sponsored by Mediheal, ED Bae So-hyun, shared her experience with L&P's chairman, Kwon Oh-sub, highlighting the brand's unique approach to sponsorships. Despite Bae's recent struggles, including missing the cut at the U.S. Women’s Open, Kwon's encouragement proved pivotal. The chairman emphasized that success should not be measured solely by victories but also by personal growth and perseverance. This insightful conversation underscores Mediheal's commitment to fostering talent and nurturing relationships within the golf community, demonstrating the company's broader vision beyond beauty products.",
  "summary": "This is the second in a series of interview stories and feature stories about L&P Cosmetic, a company behind the globally popular facial sheet mask brand Mediheal, introducing the philosophies, insights and future strategies of leaders of the K-beauty company. — ED Bae So-hyun, a 33-year-old Mediheal-sponsored golfer on the Korea Ladies Professional Golf Association (KLPGA) Tour, was touched when…",
  "key_points": [
    "Mediheal secures investment from L&P Cosmetic to expand in beauty industry.",
    "Korean golfer ED Bae So-hyun sponsored by Mediheal discusses brand's sponsorship approach.",
    "Mediheal chairman Kwon Oh-sub emphasizes personal growth over victory in golf sponsorship."
  ],
  "editors_take": "Mediheal's heavy bet on golf signals a deeper brand engagement strategy focused on personal growth and long-term relationships with athletes, shifting the emphasis from mere sponsorships to meaningful connections.",
  "illustration": null,
  "coverage": {
    "outlets": 2,
    "also_reported_by": [
      {
        "outlet": "The Korea Times",
        "title": "Why Mediheal bets heavily on golf?",
        "url": "https://urgent.news/2026/09/11/why-mediheal-bets-heavily-on-golf-6717087",
        "published": "2026-09-11T06:07:03.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}