{
  "id": 6703248,
  "title": "Nongshim Brings Shin Ramyun to Toronto International Film Festival",
  "url": "https://urgent.news/2026/09/11/nongshim-brings-shin-ramyun-to-toronto-international-film-festival",
  "topic": "culture",
  "section": "Culture",
  "published": "2026-09-11T04:22:25.000Z",
  "source": {
    "name": "Korea IT Times",
    "slug": "korea-it-times",
    "url": "https://www.koreaittimes.com/news/articleView.html?idxno=157031"
  },
  "original_language": "en",
  "account": "Korean food company Nongshim is bringing its popular spicy instant noodle, Shin Ramyun, to the Toronto International Film Festival (TIFF) this September. The company will operate a dedicated booth named \"Shin Ramyun Bunsik\" at the festival, located at TIFF Festival Street in downtown Toronto, from September 10 to 14.\n\nAt the booth, festival-goers will have the opportunity to sample various Shin Ramyun products, including Shin Ramyun Toomba and Shin Ramyun Kimchi Stir-Fry. Additionally, visitors can participate in an interactive \"Make Your Own Shin Ramyun Cup\" experience, where they can customize their noodles by selecting ingredients, soup powder, and toppings, and decorate their cups with pens and stickers.\n\nNongshim has been increasingly linking Shin Ramyun with cultural experiences such as movies, games, and festivals to position the brand as a lifestyle product and strengthen consumer engagement worldwide. The proceeds from the Shin Ramyun program will be fully donated to a local Toronto food bank, reinforcing the company's commitment to community support. As Nongshim continues to expand the ways consumers around the globe can experience and enjoy Shin Ramyun, the company remains dedicated to fostering deeper connections with its global audience.",
  "summary": "Nongshim is taking Shin Ramyun to one of the world’s major film events, introducing its signature spicy flavor to international visitors at the Toronto International Film Festival (TIFF).The Korean food company will operate a “Shin Ramyun Bunsik” booth for five days starting September 10 at TIFF Fes",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 2,
    "also_reported_by": [
      {
        "outlet": "CityNews",
        "title": "Weekend need-to-know: Toronto International Film Festival begins",
        "url": "https://urgent.news/2026/09/10/weekend-need-to-know-toronto-international-film-festival-begins",
        "published": "2026-09-10T16:48:10.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}