{
  "id": 6700776,
  "title": "Reformation says active customers grew 23% in first public earnings report",
  "url": "https://urgent.news/2026/09/11/reformation-says-active-customers-grew-23-in-first-public-earnings",
  "topic": "finance",
  "section": "Finance & Markets",
  "published": "2026-09-11T04:00:00.000Z",
  "source": {
    "name": "Modern Retail",
    "slug": "modern-retail",
    "url": "https://www.modernretail.co/operations/reformation-says-active-customers-grew-23-in-first-public-earnings-report/"
  },
  "original_language": "en",
  "account": null,
  "summary": "Reformation, the direct-to-consumer fashion retailer, reported a 23% increase in active customers during its first public earnings call, according to Modern Retail. The company's net revenue for the second quarter grew by 24% to $155.2 million, with net income reaching $12.4 million. Reformation CEO Hali Bornstein emphasized the company's strong customer retention, noting that 70% of its 2025 revenue came from repeat customers. The retailer highlighted its loyal customer base as a key strength, having delivered 21 consecutive quarters of double-digit revenue growth.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}