{
  "id": 6696621,
  "title": "Mediheal golfers swing with confidence, appreciation",
  "url": "https://urgent.news/2026/09/11/mediheal-golfers-swing-with-confidence-appreciation",
  "topic": "world",
  "section": "World",
  "published": "2026-09-11T03:32:03.000Z",
  "source": {
    "name": "The Korea Times",
    "slug": "the-korea-times",
    "url": "https://www.koreatimes.co.kr/business/companies/20260911/mediheal-golfers-swing-with-confidence-appreciation"
  },
  "original_language": "en",
  "account": "Mediheal-sponsored golfer ED Bae So-hyun found solace in a conversation with Kwon Oh-sub, chairman of L&P Cosmetic, the company behind the facial sheet mask brand. Bae, a 33-year-old golfer on the Korea Ladies Professional Golf Association (KLPGA) Tour, had recently missed the cut at the U.S. Women's Open after shooting 7 over par. Despite three victories in 2024, her desire for a fourth win lingered. However, the emotional impact of her recent struggle weighed heavily on her. Rather than offering criticism or suggesting the end of her sponsorship, Kwon extended his support with words of encouragement. He reassured her that winning was not a requirement and that her focus should be on something else entirely.",
  "summary": "This is the second in a series of interview stories and feature stories about L&P Cosmetic, a company behind the globally popular facial sheet mask brand Mediheal, introducing the philosophies, insights and future strategies of leaders of the K-beauty company. — ED Bae So-hyun, a 33-year-old Mediheal-sponsored golfer on the Korea Ladies Professional Golf Association (KLPGA) Tour, was touched when…",
  "key_points": [
    "ED Bae So-hyun seeks support from Kwon Oh-sub, Mediheal sponsor",
    "Kwon reassures Bae that winning is not a requirement",
    "Bae's focus shifts from victory to something else"
  ],
  "editors_take": "Kwon's supportive words help shift Bae's focus away from the pressure to win, allowing her to regain confidence and appreciation for the game, reflecting a nuanced approach to sponsorship.",
  "illustration": null,
  "coverage": {
    "outlets": 2,
    "also_reported_by": [
      {
        "outlet": "The Korea Times",
        "title": "Mediheal golfers swing with confidence, appreciation",
        "url": "https://urgent.news/2026/09/11/mediheal-golfers-swing-with-confidence-appreciation-6698208",
        "published": "2026-09-11T03:42:03.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}