{
  "id": 6692855,
  "title": "‘To do something hard but meaningful:’ Endowus’ Samuel Rhee on the drive for better financial outcomes for customers",
  "url": "https://urgent.news/2026/09/11/to-do-something-hard-but-meaningful-endowus-samuel-rhee-on-the-drive",
  "topic": "finance",
  "section": "Finance & Markets",
  "published": "2026-09-11T03:00:00.000Z",
  "source": {
    "name": "The Business Times - Companies & Markets",
    "slug": "the-business-times-companies-markets",
    "url": "https://www.businesstimes.com.sg/companies-markets/do-something-hard-meaningful-endowus-samuel-rhee-drive-better-financial-outcomes-customers"
  },
  "original_language": "en",
  "account": "In the pursuit of creating a wealth platform that offers institutional-level services to the masses, Endowus chairman Samuel Rhee was motivated by his own personal experiences with inadequate financial services, as shared with The Business Times. Rhee, who has a background as an institutional investor and CEO of Morgan Stanley Investment Management in Asia, expressed dissatisfaction with the services provided by a private bank where he had previously worked. He described his experiences at the private bank as \"pretty horrible,\" which prompted him to seek a better alternative. Rhee's drive to offer improved financial outcomes for his customers stems from his professional expertise and the desire to avoid the shortcomings he encountered in his personal banking journey.",
  "summary": "With its wealth platform that serves many with institutional-level services, the fund manager is doing things differently",
  "key_points": [
    "Samuel Rhee, Endowus chairman, aims for better financial outcomes",
    "Rhee's personal banking experiences motivated his drive",
    "Rhee's professional expertise fuels Endowus' wealth platform"
  ],
  "editors_take": "Endowus chairman Samuel Rhee's push for better financial services stems from his own disappointing experiences and professional expertise, driving him to offer institutional-level solutions to individual customers.",
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}