{
  "id": 6675464,
  "title": "LBS, Mondelēz urge investment to unlock Africa’s 1.3bn market",
  "url": "https://urgent.news/2026/09/11/lbs-mondelez-urge-investment-to-unlock-africas-1-3bn-market-6675464",
  "topic": "finance",
  "section": "Finance & Markets",
  "published": "2026-09-11T01:06:31.000Z",
  "source": {
    "name": "Punch Nigeria",
    "slug": "punch-nigeria",
    "url": "https://punchng.com/lbs-mondelez-urge-investment-to-unlock-africas-1-3bn-market/"
  },
  "original_language": "en",
  "account": "Hisham Ezz El Arab, the Business Unit President for Sub-Saharan Africa at Mondelēz International, urged African countries to invest in their people and create a favorable environment for tapping into Africa's 1.3 billion consumer market. Addressing the challenge faced by cash-strapped Nigerians and credit-constrained small businesses, Ezz El Arab emphasized that investing in talents, providing a nurturing environment, and giving opportunities is crucial to unlocking Africa's massive growth potential. He proposed a five-point leadership framework for driving business transformation, consisting of people, plan, process, progress, and purpose, which are interconnected rather than sequential. Ezz El Arab shared examples from Egypt, Turkey, and Saudi Arabia, demonstrating how the framework can be applied in different contexts to drive business success.",
  "summary": "Mondelēz chief urges investment in people to unlock Africa’s market of 1.3bn consumers, speaking at a Lagos Business School leadership dialogue. Read More: https://punchng.com/lbs-mondelez-urge-investment-to-unlock-africas-1-3bn-market/",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 2,
    "also_reported_by": [
      {
        "outlet": "Punch",
        "title": "LBS, Mondelēz urge investment to unlock Africa’s 1.3bn market",
        "url": "https://urgent.news/2026/09/11/lbs-mondelez-urge-investment-to-unlock-africas-1-3bn-market",
        "published": "2026-09-11T00:58:25.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}