{
  "id": 6673566,
  "title": "Netflix director Richard Barton sells $109,101 in company stock",
  "url": "https://urgent.news/2026/09/11/netflix-director-richard-barton-sells-109-101-in-company-stock",
  "topic": "finance",
  "section": "Finance & Markets",
  "published": "2026-09-11T00:36:09.000Z",
  "source": {
    "name": "Investing.com",
    "slug": "investing-com",
    "url": "https://www.investing.com/news/insider-trading-news/netflix-director-richard-barton-sells-109101-in-company-stock-93CH-4897126"
  },
  "original_language": "en",
  "account": "Director Richard Barton of Netflix Inc. recently sold 1,440 shares of company stock, totaling $109,101, following the exercise of stock options on September 9 and 10, 2026. The transactions, conducted under a Rule 10b5-1 trading plan, involved selling 720 shares at $76.26 per share on September 9 and another 720 shares at $75.27 per share on September 10. This sale comes as Netflix shares traded near $76.01, down 19% year-to-date and 37% over the past year. Despite the recent decline, InvestingPro analysis suggests the stock is undervalued, boasting a P/E ratio of 23.88 and a PEG ratio of 0.65. Before the sale, Barton acquired 230 shares at $20.107 on September 9 and 490 shares at $26.507 on the same day, followed by 720 shares at $26.507 on September 10, totaling $36,698. He now holds 2,460 shares directly and indirectly 800 shares through Barton Ventures II, LLC. Netflix also announced price increases in Germany and Austria, and is launching its first e-commerce partnership in Southeast Asia with Shopee.",
  "summary": null,
  "key_points": [
    "Director Richard Barton sold 1,440 shares of Netflix stock for $109,101 on September 9 and 10, 2026.",
    "Transactions were executed under a Rule 10b5-1 trading plan at $76.26 and $75.27 per share.",
    "Despite Netflix's recent 19% year-to-date decline, analysis suggests the stock is undervalued."
  ],
  "editors_take": "The sale of Netflix stock by director Richard Barton, conducted under a pre-set trading plan, suggests a personal portfolio adjustment rather than a change in his confidence in the company's prospects.",
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}