{
  "id": 6666961,
  "title": "Stop Treating Marketing Like a Vending Machine — You’re Wasting Your Budget. Here’s What to Do Instead.",
  "url": "https://urgent.news/2026/09/10/stop-treating-marketing-like-a-vending-machine-youre-wasting-your",
  "topic": "business",
  "section": "Business",
  "published": "2026-09-10T18:30:00.000Z",
  "source": {
    "name": "Entrepreneur",
    "slug": "entrepreneur",
    "url": "https://www.entrepreneur.com/building-a-business/marketing/stop-treating-marketing-like-a-vending-machine-youre-wasting-your-budget-heres-what-to-do-instead"
  },
  "original_language": "en",
  "account": null,
  "summary": "Learn why short-term lead generation wastes B2B marketing budgets, and how a long-term demand generation strategy builds trust, memory and growth.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}