{
  "id": 6652703,
  "title": "The Deals: Reservoir’s PopIndia Acquires Vincey Productions Catalog; A State of Trance Extends Insomniac Partnership",
  "url": "https://urgent.news/2026/09/10/the-deals-reservoirs-popindia-acquires-vincey-productions-catalog-a",
  "topic": "culture",
  "section": "Culture",
  "published": "2026-09-10T22:06:56.000Z",
  "source": {
    "name": "Billboard",
    "slug": "billboard",
    "url": "https://www.billboard.com/lists/reservoir-popindia-acquires-south-india-music-catalog-deals/"
  },
  "original_language": "en",
  "account": "Reservoir Media's India subsidiary, PopIndia, announced two significant acquisitions. First, PopIndia acquired Vincey Productions, a Chennai-based music catalog focused on South Indian children's, Tamil, and Telugu Christian and devotional music. The collection boasts over 10 million subscribers on its YouTube channels. Second, PopIndia signed a publishing agreement with Rajvir Singh, also known as 30KEY!, an Indian hip-hop producer, for his future works. Vincent Raj, Vincey Productions' founder, expressed pride in their legacy and excitement for expanding their reach with PopIndia. Singh, who gained fame working with Punjabi artist Talwiinder and Kashmiri hip-hop artists such as SOS and Ahmer, echoed this sentiment, stating he is eager to see what lies ahead. Reservoir's Spek announced that the two deals further solidify PopIndia's commitment to diversifying India's regional music landscape, from established devotional repertoire to the next wave of creators. Additionally, PopIndia appointed Diya Patil as operations manager, joining forces with Ray Ahmed at the helm of operations.",
  "summary": "In other recent deals, Fono partners with indie label Dinero Nuevo, Escapism invests in U.K. event series La Discothèque and more.",
  "key_points": [
    "PopIndia acquires Vincey Productions catalog with over 10M YouTube subscribers",
    "PopIndia signs publishing deal with Indian hip-hop producer 30KEY!",
    "PopIndia appoints Diya Patil as operations manager"
  ],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}