{
  "id": 6638021,
  "title": "Why seasonal success depends on early media allocation",
  "url": "https://urgent.news/2026/09/10/why-seasonal-success-depends-on-early-media-allocation",
  "topic": "business",
  "section": "Business",
  "published": "2026-09-10T20:18:58.000Z",
  "source": {
    "name": "Modern Retail",
    "slug": "modern-retail",
    "url": "https://www.modernretail.co/sponsored/seasonal-marketing-early-media-allocation/"
  },
  "original_language": "en",
  "account": null,
  "summary": "Seasonal demand may be predictable, but consumer behavior isn’t. By investing sooner and responding to evolving consumer signals, marketers can influence consideration, build momentum and capture demand before competition intensifies. Sponsored by Keen Decision Systems.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}