{
  "id": 6636710,
  "title": "Beyond the ‘Gringo in Colombia,’ Brandon Epstein Brings a Deeper Story to the Conversation",
  "url": "https://urgent.news/2026/09/10/beyond-the-gringo-in-colombia-brandon-epstein-brings-a-deeper-story",
  "topic": "world",
  "section": "World",
  "published": "2026-09-10T19:49:28.000Z",
  "source": {
    "name": "Colombia One",
    "slug": "colombia-one",
    "url": "https://colombiaone.com/2026/09/10/beyond-the-gringo-colombia-brandon-epstein/"
  },
  "original_language": "en",
  "account": "Brandon Epstein, the American \"gringo\" living in Colombia, offers a deeper perspective on his journey. While many encounter him as a humorous and relatable voice on social media, Epstein is also an entrepreneur and performance coach with over 17 years of experience helping individuals overcome mental barriers. His work focuses on subconscious rewiring, a process aimed at identifying and replacing beliefs and mental habits that limit personal performance and well-being. Epstein has coached over 100 clients, including top athletes and successful business leaders, and has authored the book \"The Success Code,\" which emphasizes reshaping the mindset of high performers. His entrepreneurial ventures include founding and scaling a YouTube fitness channel and a meditation app, demonstrating his ability to balance humor and professionalism in various domains. Living in Colombia has allowed Epstein to explore the cultural nuances and personal growth that come with adapting to a new environment. Through his content, he invites followers to challenge stereotypes and embrace the complexities of cultural adaptation. Epstein's journey reflects a commitment to personal evolution, where humor and honesty coexist to foster meaningful conversations about identity, resilience, purpose, and mental well-being.",
  "summary": "For many Colombians who encounter Brandon Epstein online, he is immediately recognizable as the American — or “gringo,” as he playfully calls himself — who has embraced life in Colombia with curiosity, humor, and an outsider’s perspective. His content captures cultural surprises, expressions, habits, and everyday moments that locals may take for granted but that […]",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}