{
  "id": 6621575,
  "title": "Pornhub viewers left in droves to see Apples foldable iPhone",
  "url": "https://urgent.news/2026/09/10/pornhub-viewers-left-in-droves-to-see-apples-foldable-iphone",
  "topic": "tech",
  "section": "Tech",
  "published": "2026-09-10T18:16:32.000Z",
  "source": {
    "name": "Mashable",
    "slug": "mashable",
    "url": "https://mashable.com/life/pornhub-apple-event-viewers-dropped-iphone-duo"
  },
  "original_language": "en",
  "account": "During Apple's September product launch event in 2025, Pornhub experienced a significant drop in traffic from Apple users, as the event lured many away from the adult site. Pornhub reported a record decline in pageviews on Apple devices, marking the largest decrease in traffic during a September Apple event in the past five years. The primary reason for this drop was the announcement of the foldable iPhone Duo, which garnered considerable attention and diverted viewers from Pornhub.\n\nEven before the event commenced, Pornhub saw a 19.1% decrease in pageviews on Apple devices compared to an average day. This was attributed to the anticipation surrounding the foldable iPhone, which had been rumored for weeks. Despite the high anticipation, the foldable iPhone's unveiling did not fully capture the interest of Apple users. In fact, pageviews on Apple devices were almost 22% lower during the announcement of the Duo, indicating a strong pull away from Pornhub.\n\nNon-Apple device users were less affected, with traffic remaining slightly above average (+3%). The announcement of the AirPods 5 and new Apple Watches also failed to re-engage Pornhub users. However, by the end of the event, pageviews on Apple devices only dropped around seven percent compared to average, showing that the distraction from Pornhub was relatively short-lived. The phenomenon was documented by Pornhub's insights blog, providing a detailed minute-by-minute breakdown of traffic during the event.",
  "summary": "How Pornhub traffic decreased during the September 2026 Apple Event.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}