{
  "id": 6621555,
  "title": "Apple Watch Series 12 Received a Price Increase You Might Have Missed",
  "url": "https://urgent.news/2026/09/10/apple-watch-series-12-received-a-price-increase-you-might-have-missed",
  "topic": "tech",
  "section": "Tech",
  "published": "2026-09-10T18:11:11.000Z",
  "source": {
    "name": "MacRumors",
    "slug": "macrumors",
    "url": "https://www.macrumors.com/2026/09/10/apple-watch-series-12-46mm-price-increase/"
  },
  "original_language": "en",
  "account": "The Apple Watch Series 12 received an unannounced price increase that may have gone unnoticed by some consumers. Since the introduction of the Apple Watch Series 4 in 2018, the larger 46mm aluminum version typically began at $449 in the United States. However, the company has raised the starting price to $449 for the 46mm model, while keeping the 42mm case at $399. This price hike represents a $50 increase, up from the previous $30. This follows a series of price hikes for other Apple products, including several iPhone models, Macs, iPads, HomePods, Apple TV, and more, which began in June. Additionally, the upcoming iPhone 18 Pro models are set to launch with $100 higher starting prices in the U.S. compared to the current iPhone 17 Pro models. Apple Watch Series 12 and Ultra 4 models have also received an upgrade in RAM, according to Xcode.",
  "summary": "Ever since the Apple Watch Series 4 in 2018, the larger-sized aluminum Apple Watch has started at $429 in the U.S., but that has changed with the Apple Watch Series 12 . While the Apple Watch Series 12 with a 42mm case maintains a starting price of $399, the 46mm model has received a $20 price increase and now starts at $449. In other words, stepping up to a 46mm case now costs an extra $50…",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}