{
  "id": 6616134,
  "title": "Pretty Doesn’t Pay. Here’s How to Build a Website That Actually Converts.",
  "url": "https://urgent.news/2026/09/10/pretty-doesnt-pay-heres-how-to-build-a-website-that-actually-converts",
  "topic": "business",
  "section": "Business",
  "published": "2026-09-10T17:00:00.000Z",
  "source": {
    "name": "Entrepreneur",
    "slug": "entrepreneur",
    "url": "https://www.entrepreneur.com/building-a-business/pretty-doesnt-pay-heres-how-to-build-a-website-that-actually-converts"
  },
  "original_language": "en",
  "account": null,
  "summary": "If you want website visitors to actually buy from you, build a site that engages them on all fronts — both online and off.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}