{
  "id": 660154,
  "title": "Patrón thinks its biggest selling point is what's not in its tequila",
  "url": "https://urgent.news/2026/08/12/patron-thinks-its-biggest-selling-point-is-whats-not-in-its-tequila",
  "topic": "finance",
  "section": "Finance & Markets",
  "published": "2026-08-12T11:45:01.000Z",
  "source": {
    "name": "Business Insider",
    "slug": "business-insider",
    "url": "https://www.businessinsider.com/patron-bets-on-transparency-to-win-premium-tequila-marketing-fight-2026-8"
  },
  "original_language": "en",
  "account": null,
  "summary": "Patrón found a creative workaround to rules that bar it from using the words \"additive free\" in its marketing.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}