{
  "id": 6601304,
  "title": "Domino’s Trolls Sony For Ending Partnership with Hideo Kojima",
  "url": "https://urgent.news/2026/09/10/dominos-trolls-sony-for-ending-partnership-with-hideo-kojima",
  "topic": "tech",
  "section": "Tech",
  "published": "2026-09-10T14:40:07.000Z",
  "source": {
    "name": "ProPakistani",
    "slug": "propakistani",
    "url": "https://propakistani.pk/2026/09/10/dominos-trolls-sony-for-ending-partnership-with-hideo-kojima/"
  },
  "original_language": "en",
  "account": "Domino’s Pizza UK has taken another jab at Sony following the latter's decision to terminate its partnership with Hideo Kojima's studio, Kojima Productions, on the action-espionage game Physint. In a tongue-in-cheek tweet, Domino’s quipped: \"PlayStation thought the game was called physical and had to back out.\" This reference is a play on both the game's title, Physint, and Sony's controversial move to phase out physical game discs from January 2028.\n\nSony officially announced its decision to drop Physint on September 10, stating that it had \"unexpectedly received notice\" from Kojima in mid-June that the project would be cancelled on PlayStation's side. Despite Sony's statement that its relationship with Kojima remains strong, Kojima Productions revealed that the studio spent roughly three months looking for a new publishing partner.\n\nPhysint was initially announced in January 2024 as a new title developed by Kojima Productions in collaboration with Sony Interactive Entertainment. The game aimed to merge movie-like elements with a game's structure, building upon Kojima's extensive experience in creating espionage-themed titles. However, Sony cited unspecified reasons for its decision to end the partnership.\n\nXbox stepped in to secure Physint's future, extending an existing relationship between the two companies. The partnership also encompasses potential projects in film and television. Xbox CEO Asha Sharma expressed delight over Kojima's choice, while Kojima highlighted the shared creative vision between the two companies.\n\nDomino’s has previously targeted Sony over its physical-media strategy. In July, when Sony announced that it would stop producing physical discs for new games from 2028, Domino’s UK published a fake announcement claiming it would also cease manufacturing physical pizzas and offer \"digital pizza\" codes instead. This earlier campaign makes the Physint joke particularly apt, as Sony has now abandoned a game whose name provided Domino’s with another opportunity to mock Sony's shift away from physical media.",
  "summary": "Domino’s Pizza UK has taken another shot at Sony after PlayStation ended its involvement with Hideo Kojima’s upcoming action-espionage game … Read More The post Domino’s Trolls Sony For Ending Partnership with Hideo Kojima appeared first on ProPakistani .",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}