{
  "id": 6600562,
  "title": "Big-Box Briefing: Dick’s leans on youth sports in pitch to advertisers",
  "url": "https://urgent.news/2026/09/10/big-box-briefing-dicks-leans-on-youth-sports-in-pitch-to-advertisers",
  "topic": "business",
  "section": "Business",
  "published": "2026-09-10T14:00:00.000Z",
  "source": {
    "name": "Modern Retail",
    "slug": "modern-retail",
    "url": "https://www.modernretail.co/marketing/big-box-briefing-dicks-leans-on-youth-sports-in-pitch-to-advertisers/"
  },
  "original_language": "en",
  "account": null,
  "summary": "The leader of Dick’s Sporting Goods’ advertising division hopes to recruit CPG brands, quick-service restaurants and even automakers to run campaigns in its stores and other channels. His pitch to brands and agencies last week centered around the retailer’s presence in youth sports.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}