{
  "id": 659872,
  "title": "Spotify to add label for AI-generated artists and remove them from recommendations",
  "url": "https://urgent.news/2026/08/12/spotify-to-add-label-for-ai-generated-artists-and-remove-them-from",
  "topic": "ai",
  "section": "AI",
  "published": "2026-08-12T12:09:48.000Z",
  "source": {
    "name": "BBC News",
    "slug": "bbc-news",
    "url": "https://www.bbc.co.uk/news/articles/cvgxzmgejd5o?at_medium=RSS&at_campaign=rss"
  },
  "original_language": "en",
  "account": "Spotify is set to introduce a new feature that will identify and flag AI-generated artists on its platform. The AI Persona badge, to be launched in the middle of September, will appear on selected artist profiles to notify listeners that the artist's identity may be artificial. This move aims to increase transparency for users, who often express dissatisfaction with encountering AI-generated profiles that masquerade as human musicians. The streaming service explains that genuine connections between artists and fans can only be built on a foundation of trust and authenticity, emphasizing the importance of this trust in the era of generative AI. The AI Persona badge will be visible on the artist's profile banner, about section, in search results, and on playlists. Artists bearing the badge will not be recommended to users unless the user has already followed them. Spotify also notes that the AI Persona badge pertains to the artist's public identity and not the method of music creation, recognizing the use of AI tools in the creation of music by some human artists. Musicians can already disclose their use of AI tools through the AI Credits feature, with Spotify receiving tens of thousands of submissions daily. Spotify hopes that most AI-generated artists will voluntarily disclose their AI status, but it will also review accounts that appear to fit the criteria. Those receiving the AI Persona badge will have the option to self-disclose or challenge the decision, and the badge will indicate whether an artist disclosed their AI status or if Spotify had to review the account.",
  "summary": "The new feature, starting from mid-September, will tell listeners if an artist is AI-generated.",
  "key_points": [
    "Spotify to introduce AI Persona badge for AI-generated artists in September",
    "AI Persona badge will appear on artist profiles and search results",
    "AI Persona badge restricts recommendations unless user follows the artist"
  ],
  "editors_take": "Spotify's introduction of the AI Persona badge marks a shift towards greater transparency, allowing users to distinguish between human and AI-generated artists, and potentially altering how users discover new music.",
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}