{
  "id": 6593780,
  "title": "Amazon Ads brings advertisers to ChatGPT, extending its supply-chasing streak",
  "url": "https://urgent.news/2026/09/10/amazon-ads-brings-advertisers-to-chatgpt-extending-its-supply-chasing",
  "topic": "ai",
  "section": "AI",
  "published": "2026-09-10T13:01:00.000Z",
  "source": {
    "name": "Digiday",
    "slug": "digiday",
    "url": "https://digiday.com/media-buying/amazon-brings-its-dsp-to-openais-chatgpt-ads-extending-its-supply-chasing-streak/"
  },
  "original_language": "en",
  "account": "In September, Amazon has partnered with ChatGPT, the AI-powered chatbot, to offer its advertisers a new platform to display ads. This adds to Amazon's growing list of premium ad inventory, which includes popular services like Netflix, Spotify, Disney, Hulu, and ESPN. The deal is currently limited to U.S. advertisers using Amazon Ads, the retail giant's advertising platform, with Delta Vacations being the first to join. Amazon Ads, which includes Amazon DSP, is a pilot program for now, but given Amazon's expansion in ad inventory, it is likely to become more widespread in the future. Chris Conetta, director of omnichannel supply at Amazon DSP, sees conversational ads as a fast-growing opportunity for brands to reach their target audience. This development allows advertisers to meet users where they spend their time, in conversational chat platforms like ChatGPT.",
  "summary": "Amazon has cut a deal to let its advertisers buy ads from the popular AI-powered chatbot, adding to a long list of premium supply its spent more than a year locking down.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}