{
  "id": 6592007,
  "title": "'Welcome to Foldables': Samsung braces for Apple's foldable iPhone challenge",
  "url": "https://urgent.news/2026/09/10/welcome-to-foldables-samsung-braces-for-apples-foldable-iphone-6592007",
  "topic": "tech",
  "section": "Tech",
  "published": "2026-09-10T12:52:38.000Z",
  "source": {
    "name": "Economic Times Tech",
    "slug": "economic-times-tech",
    "url": "https://economictimes.indiatimes.com/tech/technology/welcome-to-foldables-samsung-braces-for-apples-foldable-iphone-challenge/articleshow/134010869.cms"
  },
  "original_language": "en",
  "account": "Samsung has initiated a promotional push for its foldable smartphones, emphasizing its hardware edge and early entry into the market as it aims to counter Apple's upcoming foldable iPhone. Apple unveiled the Duo, a folding iPhone priced at $1,999, on Wednesday, aiming to disrupt a market dominated by Samsung and Chinese companies like Huawei. The Duo features a passport-shaped design, similar to the Galaxy Z Fold 8, which Samsung unveiled less than two months ago. Apple's pricing strategy, staying under $2,000, is seen as a bold move by analysts, potentially altering the competitive landscape in foldables. Counterpoint Research expects Apple to capture 25% of the market share, catching up to Samsung's projected 38% share this year. Samsung has been using billboards in cities like Seoul, Tokyo, and London, promoting its foldables with slogans like \"Welcome to Foldables\" and \"The World's Lightest Fold,\" highlighting the thin and lightweight design of its devices. The company has also detailed its efforts to reduce the weight of its foldable phones on its website. Responding to Apple's launch, Samsung posted sarcastic messages on X, mocking the lack of innovation in Apple's new product. Apple's new CEO, John Ternus, has criticized existing foldables as being \"like two phones awkwardly stuck together.\" Samsung entered the foldable market in 2019, after facing initial setbacks due to display issues, and has since launched eight generations of its foldable smartphones, facing increasing competition from Chinese rivals. Apple leverages Samsung's established supply chain for foldable screens and display technology, entering the market at a mature stage, according to Ben Wood, chief analyst at CCS Insight.",
  "summary": "Apple unveiled on Wednesday the Duo, a folding $1,999 iPhone aimed at shaking up a category long dominated by Samsung and Chinese companies such as Huawei, whose devices have struggled to move beyond a niche audience.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 4,
    "also_reported_by": [
      {
        "outlet": "CNA - Business",
        "title": "'Welcome to Foldables': Samsung braces for Apple's foldable iPhone challenge",
        "url": "https://urgent.news/2026/09/10/welcome-to-foldables-samsung-braces-for-apples-foldable-iphone-6546895",
        "published": "2026-09-10T05:27:42.000Z"
      },
      {
        "outlet": "Business Recorder",
        "title": "'Welcome to Foldables': Samsung braces for Apple's foldable iPhone challenge",
        "url": "https://urgent.news/2026/09/10/welcome-to-foldables-samsung-braces-for-apples-foldable-iphone",
        "published": "2026-09-10T05:38:09.000Z"
      },
      {
        "outlet": "Tom's Guide",
        "title": "Apple quietly jacks the prices of the iPhone 16, iPhone 17, and iPhone Air — here's how much you'll pay now",
        "url": "https://urgent.news/2026/09/10/apple-quietly-jacks-the-prices-of-the-iphone-16-iphone-17-and-iphone",
        "published": "2026-09-10T07:30:00.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}