{
  "id": 6591889,
  "title": "Prudential Health India Launches First Campaign, ‘Sense Banta Hai’ Uses Humour To Simplify Insurance",
  "url": "https://urgent.news/2026/09/10/prudential-health-india-launches-first-campaign-sense-banta-hai-uses",
  "topic": "world",
  "section": "World",
  "published": "2026-09-10T12:48:44.000Z",
  "source": {
    "name": "Free Press Journal",
    "slug": "free-press-journal",
    "url": "https://www.freepressjournal.in/business/prudential-health-india-launches-first-campaign-sense-banta-hai-uses-humour-to-simplify-insurance"
  },
  "original_language": "en",
  "account": "Mumbai: Prudential Health India has introduced its first brand campaign, 'Sense Banta Hai,' employing humor and relatable family scenarios to elucidate how health insurance can be streamlined, comprehensible, and more beneficial. The campaign questions the complexities that customers accept, arguing that insurance should support families before, during, and after a health event instead of exacerbating their worries. Three customer stories are featured in the campaign, each focusing on Prudential's Child Protect, Pre-Post Express Pay, and health check-up consultation offerings.\n\nThe Child Protect film portrays a parent taking basic safety measures for a child, then recognizing the necessity for long-term health protection, presenting the product as a means to bolster the child's future coverage. A second film follows an individual recuperating from a fracture who cannot locate a medical bill, showcasing how Pre-Post Express Pay aims to minimize paperwork and simplify reimbursement. The third film illustrates family members offering differing interpretations of a medical report, underscoring the importance of a doctor’s consultation after a health check-up to help customers understand the results and take necessary action.\n\nAmit Dave, MD and CEO Designate, Prudential Health India, expressed that the company intends to provide solutions beyond financial protection, aiding customers in navigating their health journeys with assurance. Manesha Kulkarni Colaco, Chief Marketing Officer, stated that research involving consumers, advisers, and stakeholders uncovered areas of health insurance that seemed convoluted or disconnected from needs. She added that the campaign would serve as a benchmark for the insurer, with products, services, and customer experiences evaluated on their ability to address needs clearly and efficiently.\n\nThe integrated digital rollout, created by TBWA\\Lintas, stars actor Sharib Hashmi and blends family dynamics with product-driven storytelling. It has been disseminated across digital platforms through a unified strategy. Prudential Health India, a health insurer, is a joint venture between Prudential plc and the HCL Group.",
  "summary": "Mumbai: Prudential Health India has launched ‘Sense Banta Hai’, its first brand campaign, using humour and family situations to explain how health insurance can be simpler, clearer and more useful. The digital-first campaign questions complexities that customers accept. It argues that insurance should support families before, during and after a health event rather than add to their anxiety. Three…",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}