{
  "id": 6589767,
  "title": "Govt amends e-comm rules to curb fraud",
  "url": "https://urgent.news/2026/09/10/govt-amends-e-comm-rules-to-curb-fraud",
  "topic": "business",
  "section": "Business",
  "published": "2026-09-10T12:23:23.000Z",
  "source": {
    "name": "The Economic Times",
    "slug": "the-economic-times",
    "url": "https://economictimes.indiatimes.com/industry/services/retail/government-amends-e-commerce-rules-to-check-price-manipulation-dark-patterns-fake-sponsored-listings/articleshow/134009564.cms"
  },
  "original_language": "en",
  "account": "The Indian government has updated the Consumer Protection (E-Commerce) Rules to combat fraudulent practices on online platforms, according to a statement from the Department of Consumer Affairs. The amended rules, set to take effect from January 1, 2027, aim to bolster consumer protection while preserving a transparent and balanced regulatory environment for e-commerce. Key provisions include stricter checks on deceptive tactics, such as fake sponsored listings and price manipulation, as well as improved integration with the National Consumer Helpline. E-commerce platforms must now provide clear disclosures for sponsored listings, display both the reduced and original prices for sales, and adhere to guidelines for preventing dark patterns. They are also required to disclose key seller and product details, such as expiration dates and return policies, to aid informed consumer choices. The rules prohibit e-commerce entities from using consumer data without explicit consent and from charging unrelated fees. Importers must disclose their details and country of origin. The Consumer Protection (E-Commerce) Rules, 2020, form the basis for protecting consumers from unfair practices in the e-commerce sector under the Consumer Protection Act, 2019. The amended rules seek to enhance transparency, accountability, and consumer-centricity in the digital marketplace while providing clarity to e-commerce businesses on their responsibilities.",
  "summary": null,
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}