{
  "id": 658158,
  "title": "CHERY Saudi Arabia hosts a media briefing on CHERY technology showcasing its development vision in Saudi Arabia",
  "url": "https://urgent.news/2026/08/12/chery-saudi-arabia-hosts-a-media-briefing-on-chery-technology",
  "topic": "business",
  "section": "Business",
  "published": "2026-08-12T11:07:54.000Z",
  "source": {
    "name": "Saudi Gazette Business",
    "slug": "saudi-gazette-business",
    "url": "https://saudigazette.com.sa/article/663663/business/chery-saudi-arabia-hosts-a-media-briefing-on-chery-technology-showcasing-its-development-vision-in-saudi-arabia"
  },
  "original_language": "en",
  "account": "On August 8, 2026, CHERY Saudi Arabia gathered prominent media professionals and influencers in Riyadh to discuss the company's new strategic direction in the local market. Mark, Vice President of CHERY Middle East, delivered a keynote address outlining the brand's global vision and commitment to building a \"healthy and sustainable society\" while integrating technology with aesthetics. The event aimed to strengthen engagement with media partners and showcase CHERY's latest advancements.\n\nCHERY operations in Saudi Arabia will be managed through its subsidiary, with after-sales services overseen by a network of local distributors to be established in the next phase. CHERY's global presence and robust research and development capabilities are key drivers of its success, with the company recording 2.8 million vehicle sales globally in 2025, including 1.34 million units exported.\n\nDuring the event, CHERY unveiled several of its latest models, including the all-new TIGGO 9 and ARRIZO 8. Key technologies highlighted included the CHERY Super Hybrid (CSH) plug-in hybrid architecture, which combines electric driving benefits with long-distance travel flexibility. The fifth-generation hybrid engine boasts a thermal efficiency of up to 44.5%, while the intelligent hybrid drive system automatically selects among various driving modes based on road and battery conditions.\n\nNotably, CHERY also introduced the Super Intelligent Valet Parking (SIVP) system, designed to address common parking challenges. The system utilizes three millimeter-wave radars, 11 high-definition cameras, 12 ultrasonic sensors, and one LiDAR unit to provide real-time environmental perception and AI-powered navigation. This technology caters to the evolving preferences of younger drivers in Saudi Arabia's rapidly expanding automotive market, who seek distinctive design, advanced technologies, and seamless digital connectivity.",
  "summary": "CHERY Saudi Arabia hosted a media briefing on August 8, 2026, in Riyadh to showcase its development vision and introduce the company’s new strategic direction for the local market. The event brought together leading media professionals and influencers from prominent local media outlets and social media platforms across the Kingdom. CHERY announced that its operations in the Kingdom will be managed through a subsidiary, while after-sales services will be overseen by a network of local distributors to be established in the next phase. The event featured CHERY’s latest models, including the all-new TIGGO 9 and ARRIZO 8, and highlighted several key technologies, such as the CHERY Super Hybrid (CSH) plug-in hybrid architecture and the Super Intelligent Valet Parking (SIVP) system.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 2,
    "also_reported_by": [
      {
        "outlet": "Arabian Business",
        "title": "Saudi Arabia announces discounts on more than 1m products until October 30",
        "url": "https://urgent.news/2026/08/14/saudi-arabia-announces-discounts-on-more-than-1m-products-until",
        "published": "2026-08-14T00:52:18.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}