{
  "id": 6578285,
  "title": "Ad spend forecasts revised upward as more ad dollars are handled by AI tools",
  "url": "https://urgent.news/2026/09/10/ad-spend-forecasts-revised-upward-as-more-ad-dollars-are-handled-by",
  "topic": "ai",
  "section": "AI",
  "published": "2026-09-10T11:00:00.000Z",
  "source": {
    "name": "Digiday",
    "slug": "digiday",
    "url": "https://digiday.com/media-buying/ad-spend-forecasts-revised-upward-as-more-ad-dollars-are-handled-by-ai-tools/"
  },
  "original_language": "en",
  "account": null,
  "summary": "Forecasts show ad spend increasing faster than expected and share of ad dollars funneled through AI campaigns rising to more than a quarter of U.S. spend by end of decade.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}