{
  "id": 6575580,
  "title": "Will Apple convince people to actually buy a foldable phone?",
  "url": "https://urgent.news/2026/09/10/will-apple-convince-people-to-actually-buy-a-foldable-phone",
  "topic": "business",
  "section": "Business",
  "published": "2026-09-10T09:33:01.000Z",
  "source": {
    "name": "Business Insider",
    "slug": "business-insider",
    "url": "https://www.businessinsider.com/apple-convince-foldable-phone-iphone-duo-2026-9"
  },
  "original_language": "en",
  "account": "Apple unveiled its long-awaited foldable smartphone, the iPhone Duo, on Wednesday during its Surprise and Shine event. The book-style foldable boasts a 7.6-inch inner display that can open to a 5.4-inch outer screen, allowing users to run two apps side by side. Priced at $1,999, the Duo represents a significant shift from the single-screen iPhone that has been Apple's signature product since 2007.\n\nCEO John Ternus emphasized that the Duo is the most transformational change to the iPhone since its original launch. Apple claims the foldable design offers advantages such as improved selfie-taking capabilities and an enhanced movie-watching experience. The company is betting that the Duo will convince customers to spend more on a supposedly pocketable phone that doubles as a small tablet.\n\nHowever, Apple is not the first company to venture into the foldable phone market. Samsung has been selling its Galaxy Fold line since 2019, while other manufacturers like Huawei, Google, Motorola, and several Chinese phone makers have also attempted to enter this space. Despite these efforts, modern foldable phones have remained expensive, with the closest US competitors, Samsung's Galaxy Z Fold 8 and Google's Pixel 11 Pro Fold, starting at around $1,900.\n\nThe foldable iPhone faces a major challenge: convincing shoppers to pay such a high price for a device, with prices reaching as much as $3,199. IDC predicts that global foldable-phone shipments will reach 22.9 million units in 2026, accounting for just over 2% of the global smartphone market. Still, Apple's massive user base could potentially disrupt this trajectory. IDC's senior research director, Nabila Popal, believes that Apple's entry into the foldable market could \"fundamentally alter the market's trajectory.\"\n\nOnly time will tell whether the iPhone Duo will become a status symbol or follow the path of the discontinued iPhone Air, which saw sales decline after early adopters rushed to get their hands on the latest technology.",
  "summary": "Apple's iPhone Duo offers a wider screen, enhanced selfie-taking, and new displays. Do shoppers actually want it?",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}