{
  "id": 6569049,
  "title": "Ganesh Chaturthi: Vijay Deverakonda Urges Devotees To Choose Clay Idols For Green Ganpati Celebration",
  "url": "https://urgent.news/2026/09/10/ganesh-chaturthi-vijay-deverakonda-urges-devotees-to-choose-clay",
  "topic": "world",
  "section": "World",
  "published": "2026-09-10T09:30:00.000Z",
  "source": {
    "name": "Free Press Journal",
    "slug": "free-press-journal",
    "url": "https://www.freepressjournal.in/lifestyle/ganesh-chaturthi-vijay-deverakonda-urges-devotees-to-choose-clay-idols-for-green-ganpati-celebration"
  },
  "original_language": "en",
  "account": "Ganesh Chaturthi, the Hindu festival honoring the birth of Lord Ganesha, is celebrated across India with devotion. This year, actor Vijay Deverakonda has taken the lead in promoting an eco-friendly celebration by urging devotees to opt for clay or \"matti\" idols over traditional plaster of Paris (PoP) idols. The actor, an advocate for the Green India Challenge team, received a Seed Ganesha (Vittana Ganapati) idol from the organization's team and encouraged everyone to celebrate an environmentally responsible Ganesh festival. \"Use safe clay and seed idols so we don’t pollute our city,\" Vijay Deverakonda advised passionately. Historically, Ganesha idols were crafted from natural clay, which dissolves easily in water post-immersion. However, recent trends of using PoP idols have raised concerns about the adverse environmental impact, particularly water pollution and harm to aquatic life. Vijay Deverakonda's appeal gained traction, reflecting a broader movement towards sustainable practices during the festival. He personally adopted a seed Ganesha idol for his household display, showcasing the idol in a natural pot. Through this initiative, he invited fellow devotees to make thoughtful choices for a greener celebration.",
  "summary": "Ganesh Chaturthi is celebrated with great enthusiasm across India, with devotees bringing Lord Ganesha idols into their homes and community pandals. The festival celebrates the birth of Lord Ganesha, and according to Hindu tradition, Lord Ganesha, a deity of wisdom and knowledge, was born in the month of Bhadrapada. As preparations for Ganesh Chaturthi 2026 begin, actor Vijay Deverakonda has…",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}