{
  "id": 6568083,
  "title": "How Jenny Nguyen is Growing Women’s Sports from a Bar",
  "url": "https://urgent.news/2026/09/10/how-jenny-nguyen-is-growing-womens-sports-from-a-bar",
  "topic": "finance",
  "section": "Finance & Markets",
  "published": "2026-09-10T09:07:31.000Z",
  "source": {
    "name": "Bloomberg",
    "slug": "bloomberg",
    "url": "https://www.bloomberg.com/news/videos/2026-09-10/how-jenny-nguyen-is-growing-women-s-sports-from-a-bar-video"
  },
  "original_language": "en",
  "account": null,
  "summary": "Jenny Nguyen has been instrumental in the growth of women's sports, transforming the sports bar industry by creating a niche for dedicated female-focused sports bars. The $2 billion sports bar market saw a significant gap until 2022, when Nguyen founded The Sports Bra in Portland, Oregon, addressing the lack of spaces specifically catering to women's sports. Nguyen's venture has since expanded into a $3 billion global industry, attracting major investors like Alexis Ohanian and Renee Montgomery. Through her efforts, Nguyen aims to create new fans from the barstool and continue expanding the franchise across the country.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}