{
  "id": 6555106,
  "title": "Instagram boss says users will be ‘overwhelmed’ with brand content in algorithm-free world",
  "url": "https://urgent.news/2026/09/10/instagram-boss-says-users-will-be-overwhelmed-with-brand-content-in-6555106",
  "topic": "tech",
  "section": "Tech",
  "published": "2026-09-10T02:10:08.000Z",
  "source": {
    "name": "Guardian Technology",
    "slug": "guardian-technology",
    "url": "https://www.theguardian.com/media/2026/sep/10/instagram-boss-says-users-will-be-overwhelmed-with-brand-content-in-algorithm-free-world"
  },
  "original_language": "en",
  "account": null,
  "summary": "Adam Mosseri says platform’s algorithm ‘feels like a black box’ but company trying to give users more control after Labor announces opt-out plan Follow our Australia news live blog for latest updates Get our new political email , free app or daily news podcast Instagram’s chief executive has said users will have a worse experience in an algorithm-free world, seeing more brand-related content, and…",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 3,
    "also_reported_by": [
      {
        "outlet": "The Guardian",
        "title": "Instagram boss says users will be ‘overwhelmed’ with brand content in algorithm-free world",
        "url": "https://urgent.news/2026/09/10/instagram-boss-says-users-will-be-overwhelmed-with-brand-content-in",
        "published": "2026-09-10T02:10:08.000Z"
      },
      {
        "outlet": "ABC News AU",
        "title": "Instagram boss warns users will be 'overwhelmed' without algorithm",
        "url": "https://urgent.news/2026/09/10/instagram-boss-warns-users-will-be-overwhelmed-without-algorithm",
        "published": "2026-09-10T04:59:38.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}