{
  "id": 655151,
  "title": "Venture Capital Firms Are Hiring Filmmakers. Marketers Should Study What They’re Buying",
  "url": "https://urgent.news/2026/08/12/venture-capital-firms-are-hiring-filmmakers-marketers-should-study",
  "topic": "culture",
  "section": "Culture",
  "published": "2026-08-12T09:00:00.000Z",
  "source": {
    "name": "Inc.",
    "slug": "inc",
    "url": "https://www.inc.com/victoria-watters/venture-capital-firms-are-hiring-filmmakers-marketers-should-study-what-theyre-buying/91387178"
  },
  "original_language": "en",
  "account": null,
  "summary": "Five- and six-figure films are becoming part of the VC toolkit. The bigger lesson is that attention from the right room can beat mass awareness.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}