{
  "id": 6550865,
  "title": "How Amazon's Zoox, which has ~100 AVs in its fleet, is utilizing social media influencers, community events, and ad campaigns to compete with Waymo in SF (Emmy Martin/New York Times)",
  "url": "https://urgent.news/2026/09/10/how-amazons-zoox-which-has-100-avs-in-its-fleet-is-utilizing-social",
  "topic": "culture",
  "section": "Culture",
  "published": "2026-09-10T06:20:00.000Z",
  "source": {
    "name": "Techmeme",
    "slug": "techmeme",
    "url": "https://www.nytimes.com/2026/09/09/technology/zoox-waymo-san-francisco.html?unlocked_article_code=1._1A.UmXG.fSHCvuBodiUj"
  },
  "original_language": "en",
  "account": null,
  "summary": "The Amazon-owned driverless car company is a distant second to Waymo. Its pitch to riders? Wine pop-ups, festival sponsorships and a car built to be filmed.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 2,
    "also_reported_by": [
      {
        "outlet": "The Art Newspaper",
        "title": "Writers for Artforum, The New York Times and others win $50,000 Rabkin Prizes",
        "url": "https://urgent.news/2026/09/10/writers-for-artforum-the-new-york-times-and-others-win-50-000-rabkin",
        "published": "2026-09-10T10:00:00.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}