{
  "id": 6545679,
  "title": "'iPhone is now competing with Royal Enfield': Memes",
  "url": "https://urgent.news/2026/09/10/iphone-is-now-competing-with-royal-enfield-memes",
  "topic": "tech",
  "section": "Tech",
  "published": "2026-09-10T04:26:52.000Z",
  "source": {
    "name": "The Economic Times",
    "slug": "the-economic-times",
    "url": "https://economictimes.indiatimes.com/news/new-updates/iphone-is-no-more-competing-with-samsung-its-competing-with-royal-enfield-iphone-18-prices-fuel-meme-frenzy-kidney-bullet-bike-and-gold-comparison-jokes/articleshow/133993148.cms"
  },
  "original_language": "en",
  "account": "The latest iPhone 18 pricing has sparked a new wave of memes on social media, drawing comparisons to Royal Enfield motorcycles, gold, Bitcoin, and even kidneys. Users observed that a premium iPhone can cost as much as a new adventure motorcycle, with the Royal Enfield Himalayan OG 440 priced at around ₹2.80 lakh on-road and the iPhone Duo 256GB at ₹2.99 lakh. This comparison quickly turned into a broader meme, with people joking that iPhone is now competing with Royal Enfield, rather than just Samsung. The joke reflects the growing disparity in the costs of flagship smartphones and other large-ticket purchases, resonating with the broader habit of comparing gadget prices with more tangible assets in India.",
  "summary": null,
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}