{
  "id": 6541625,
  "title": "Pernod Ricard’s results highlight the challenges for Scotch",
  "url": "https://urgent.news/2026/09/10/pernod-ricards-results-highlight-the-challenges-for-scotch",
  "topic": "business",
  "section": "Business",
  "published": "2026-09-10T05:00:00.000Z",
  "source": {
    "name": "City AM",
    "slug": "city-am",
    "url": "https://www.cityam.com/pernod-ricards-results-highlight-the-challenges-for-scotch/"
  },
  "original_language": "en",
  "account": "Pernod Ricard's latest financial results reveal the challenges faced by Scotch whisky in the market. Scotch whisky accounts for about a quarter of the drinks giant's global sales, but it did not receive much attention in the company's annual results presentation. The headline Scotch whisky brand, Chivas Brothers, reported a two percent decline in sales, but it marked a return to growth in the second half of the year. The brand's sales of Ballantine's increased by one percent, while Chivas Regal remained flat, and The Glenlivet and Royal Salute experienced declines. Chivas Brothers' Scotch portfolio helped the company adapt to market conditions and respond to consumer preferences. Despite the challenges, India emerged as a significant growth driver for the company, with Ballantine's, Chivas Regal, and Jameson outperforming in the market. However, Pernod Ricard continues to struggle in the US and China, with sales falling by 14 and 19 percent, respectively. The company's shares have dropped 70 percent since April 2023, reflecting the ongoing concerns among investors.",
  "summary": "In this month’s issue of Whisky Business, Ian Fraser takes a look at the results of the drinks giant Pernod Ricard and how the company is dealing with the headwinds hitting the sector. Scotch whisky makes up roughly a quarter (23 per cent) of Pernod Ricard’s global sales, but barely got a look-in at the Paris-based [...]",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}