{
  "id": 6535234,
  "title": "AI reshapes agency economics, but their contracts are still scrambling to catch up",
  "url": "https://urgent.news/2026/09/10/ai-reshapes-agency-economics-but-their-contracts-are-still-scrambling",
  "topic": "ai",
  "section": "AI",
  "published": "2026-09-10T04:01:00.000Z",
  "source": {
    "name": "Digiday",
    "slug": "digiday",
    "url": "https://digiday.com/marketing/ai-reshapes-agency-economics-but-their-contracts-are-still-scrambling-to-catch-up/"
  },
  "original_language": "en",
  "account": null,
  "summary": "AI is changing agency work. Agencies are adding provisions to existing contracts instead of rewriting their MSAs.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}