{
  "id": 6535232,
  "title": "Google avoided (yet another) breakup… now comes the test of the ad tech remedies",
  "url": "https://urgent.news/2026/09/10/google-avoided-yet-another-breakup-now-comes-the-test-of-the-ad-tech",
  "topic": "business",
  "section": "Business",
  "published": "2026-09-10T04:01:00.000Z",
  "source": {
    "name": "Digiday",
    "slug": "digiday",
    "url": "https://digiday.com/media-buying/google-avoided-yet-another-breakup-now-comes-the-test-of-the-ad-tech-remedies/"
  },
  "original_language": "en",
  "account": "In a recent ruling, the U.S. Justice Department's antitrust case against Google and its ad tech division, Google Ad Manager (formerly known as DoubleClick), failed to force the tech giant to break up. Judge Leonie Brinkema rejected the Department of Justice's proposed structural remedies, which included the divestiture of AdX and DoubleClick for Publishers (DFP), as well as the open-sourcing of DFP's final auction logic. Instead, the court embraced the majority of the proposed behavioral remedies, with some modifications. The focus has now shifted from ownership to conduct. Google will continue to operate its ad exchange, commonly referred to as AdX, and DFP; however, the final judgment will impose restrictions on how these businesses function and interrelate with publishers and rival ad tech companies.",
  "summary": "Here's how Google's GAM might look after the next 30 days, following the closing stages of its marathon antitrust trial.",
  "key_points": [
    "U.S. Justice Department rejects breakup of Google",
    "Judge embraces behavioral remedies over structural ones",
    "Google AdX and DFP to operate under conduct restrictions"
  ],
  "editors_take": "The ruling shifts the focus from structural changes to behavioral restrictions, allowing Google to retain its ad tech businesses while imposing new limits on their operations and interactions.",
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}