{
  "id": 6521450,
  "title": "e.l.f. Beauty Sees Skincare as Growth Engine",
  "url": "https://urgent.news/2026/09/10/e-l-f-beauty-sees-skincare-as-growth-engine",
  "topic": "finance",
  "section": "Finance & Markets",
  "published": "2026-09-10T01:30:10.000Z",
  "source": {
    "name": "Bloomberg",
    "slug": "bloomberg",
    "url": "https://www.bloomberg.com/news/videos/2026-09-10/e-l-f-beauty-sees-skincare-as-growth-engine-video"
  },
  "original_language": "en",
  "account": null,
  "summary": "While e.l.f. Beauty's roots are in color cosmetics, the company has recently focused on building its skincare portfolio: since 2022, its launched an in-house skincare line and acquired two other brands (most recently Hailey Bieber's Rhode for $1 billion in 2025). On Bloomberg Chief Future Officer, CFO Mandy Fields and CEO Tarang Amin discuss e.l.f.'s strategy with Scarlet Fu. (Source: Bloomberg)",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 1,
    "also_reported_by": []
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}