{
  "id": 6520698,
  "title": "Instagram boss says users will be ‘overwhelmed’ with brand content in algorithm-free world",
  "url": "https://urgent.news/2026/09/10/instagram-boss-says-users-will-be-overwhelmed-with-brand-content-in",
  "topic": "world",
  "section": "World",
  "published": "2026-09-10T02:10:08.000Z",
  "source": {
    "name": "The Guardian",
    "slug": "the-guardian",
    "url": "https://www.theguardian.com/media/2026/sep/10/instagram-boss-says-users-will-be-overwhelmed-with-brand-content-in-algorithm-free-world"
  },
  "original_language": "en",
  "account": null,
  "summary": "Instagram CEO Adam Mosseri has warned that users may feel \"overwhelmed\" with brand content if the platform removes its algorithm, according to The Guardian. Mosseri explained that the current algorithm helps users navigate the vast amount of content, but removing it could lead to a worse experience, with users seeing more brand-related content and spending less time on the app. This comes as the Australian government plans to give users the option to opt out of algorithms, with Prime Minister Anthony Albanese announcing plans to require social media platforms to offer users a choice between algorithm-recommended content and a reverse chronological feed of the pages they follow. Labor also plans to introduce measures to address online harm on the sites.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 3,
    "also_reported_by": [
      {
        "outlet": "The Guardian Australia",
        "title": "Instagram boss says users will be ‘overwhelmed’ with brand content in algorithm-free world",
        "url": "https://urgent.news/2026/09/10/instagram-boss-says-users-will-be-overwhelmed-with-brand-content-in-6526011",
        "published": "2026-09-10T02:10:08.000Z"
      },
      {
        "outlet": "ABC News AU",
        "title": "Instagram boss warns users will be 'overwhelmed' without algorithm",
        "url": "https://urgent.news/2026/09/10/instagram-boss-warns-users-will-be-overwhelmed-without-algorithm",
        "published": "2026-09-10T04:59:38.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}