{
  "id": 6501532,
  "title": "Apple’s new boss starts with big gamble on costly first folding iPhone",
  "url": "https://urgent.news/2026/09/09/apples-new-boss-starts-with-big-gamble-on-costly-first-folding-iphone-6501532",
  "topic": "tech",
  "section": "Tech",
  "published": "2026-09-09T23:26:00.000Z",
  "source": {
    "name": "Joy Business",
    "slug": "joy-business",
    "url": "https://www.myjoyonline.com/apples-new-boss-starts-with-big-gamble-on-costly-first-folding-iphone/"
  },
  "original_language": "en",
  "account": "John Ternus assumed leadership of Apple on his second week in the position, following Tim Cook's departure. At the company's annual product release event, Ternus unveiled Apple's first foldable iPhone, aptly named the Duo. This new device, the largest iPhone ever, boasts a book-style design and a starting price of $1,999 in the US, escalating up to $3,200. UK prices commence at £1,999. Ternus described the Duo as \"inspired by the iPad\" and highlighted the folding features as \"fluid and completely intuitive.\" The foldable phone's evolution from unfolded to folded form was emphasized to avoid resembling other foldable smartphones. Ternus, deeply involved in the project, stressed that the Duo aims to redefine the foldable phone experience. The Duo's capabilities, including accessing private information on a user's phone for AI-enabled features, underscore Apple's commitment to a \"private, intelligent personal hub.\" Despite potential challenges, such as the steep price and learning curve associated with foldable technology, the iPhone's market dominance and the integration of AI features signal Apple's confidence in the device's future success.",
  "summary": "John Ternus has entered his second week as Apple's chief executive, and the company has revealed the first major change to the iPhone since it was released almost 20 years ago.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 11,
    "also_reported_by": [
      {
        "outlet": "Gulf News",
        "title": "Apple’s first foldable iPhone opens to 7.6 inches and starts at Dh8,499 in UAE",
        "url": "https://urgent.news/2026/09/09/apples-first-foldable-iphone-opens-to-7-6-inches-and-starts-at-dh8",
        "published": "2026-09-09T18:38:31.000Z"
      },
      {
        "outlet": "ABC News (US)",
        "title": "Apple announces first-ever foldable iPhone, starting at $1,999",
        "url": "https://urgent.news/2026/09/09/apple-announces-first-ever-foldable-iphone-starting-at-1-999",
        "published": "2026-09-09T18:38:45.000Z"
      },
      {
        "outlet": "BBC News",
        "title": "Apple's new boss starts with big gamble on costly first folding iPhone",
        "url": "https://urgent.news/2026/09/09/apples-new-boss-starts-with-big-gamble-on-costly-first-folding-iphone",
        "published": "2026-09-09T18:39:45.000Z"
      },
      {
        "outlet": "9to5Google",
        "title": "Apple’s iPhone Duo foldable has the same IP68 protection as Pixel Fold – temporary",
        "url": "https://urgent.news/2026/09/09/apples-iphone-duo-foldable-has-the-same-ip68-protection-as-pixel-fold",
        "published": "2026-09-09T19:05:00.000Z"
      },
      {
        "outlet": "New Straits Times",
        "title": "Apple unveils RM8,134 passport-shaped foldable iPhone Duo [WATCH]",
        "url": "https://urgent.news/2026/09/09/apple-unveils-rm8-134-passport-shaped-foldable-iphone-duo-watch",
        "published": "2026-09-09T19:10:31.000Z"
      },
      {
        "outlet": "Techmeme",
        "title": "iPhone Duo supports Apple Pencil and comes with iOS redesigned for multitasking on different screen sizes/orientations, with auto-adjusting controls and apps (Terrence O'Brien/The Verge)",
        "url": "https://urgent.news/2026/09/09/iphone-duo-supports-apple-pencil-and-comes-with-ios-redesigned-for",
        "published": "2026-09-09T19:16:01.000Z"
      },
      {
        "outlet": "Le Monde English",
        "title": "Apple unveils iPhone Duo, its first foldable smartphone",
        "url": "https://urgent.news/2026/09/09/apple-unveils-iphone-duo-its-first-foldable-smartphone",
        "published": "2026-09-09T19:36:52.000Z"
      },
      {
        "outlet": "TechCrunch",
        "title": "Everything Apple announced at its fall iPhone event, from the foldable iPhone Duo to an always-listening Apple Watch",
        "url": "https://urgent.news/2026/09/09/everything-apple-announced-at-its-fall-iphone-event-from-the-foldable",
        "published": "2026-09-09T20:03:43.000Z"
      },
      {
        "outlet": "Free Malaysia Today",
        "title": "Apple unveils iPhone Duo, its first foldable smartphone",
        "url": "https://urgent.news/2026/09/09/apple-unveils-iphone-duo-its-first-foldable-smartphone-6482105",
        "published": "2026-09-09T21:18:11.000Z"
      },
      {
        "outlet": "MyJoyOnline Ghana",
        "title": "Apple’s new boss starts with big gamble on costly first folding iPhone",
        "url": "https://urgent.news/2026/09/09/apples-new-boss-starts-with-big-gamble-on-costly-first-folding-iphone-6496812",
        "published": "2026-09-09T23:26:00.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}