{
  "id": 6496812,
  "title": "Apple’s new boss starts with big gamble on costly first folding iPhone",
  "url": "https://urgent.news/2026/09/09/apples-new-boss-starts-with-big-gamble-on-costly-first-folding-iphone-6496812",
  "topic": "tech",
  "section": "Tech",
  "published": "2026-09-09T23:26:00.000Z",
  "source": {
    "name": "MyJoyOnline Ghana",
    "slug": "myjoyonline-ghana",
    "url": "https://www.myjoyonline.com/apples-new-boss-starts-with-big-gamble-on-costly-first-folding-iphone/"
  },
  "original_language": "en",
  "account": "John Ternus, Apple's newly appointed CEO, stepped into his second week with an announcement that marks the company's first significant change to the iPhone since its inception nearly two decades ago. At the annual product release event, Ternus unveiled the Duo, a foldable iPhone with a book-style design and a starting price of $1,999 (£1,475). The Duo, the largest-ever iPhone model, is a major shift in Apple's product lineup, promising a \"fluid and completely intuitive\" folding feature. Ternus, who previously held top executive positions at Apple, aimed to create a foldable phone that stands out from others in the market, which he described as feeling \"like two phones stuck together.\" Analysts predict that Ternus's promotion was timed to coincide with the highly anticipated foldable iPhone launch. However, some caution that the high price point and steep learning curve may limit the device's appeal. The new iPhone 18 Pro and 18 Pro Max, starting at $1,199 (£855) and $1,299 (£959), are also introduced. Despite Apple's foldable phone's potential, analysts remain skeptical, comparing it to the company's previous attempts like the Vision Pro headset. Nonetheless, Ternus emphasized that the foldable iPhone will be an \"intelligent personal hub,\" leveraging AI to access and manage personal data securely.",
  "summary": "John Ternus has entered his second week as Apple's chief executive, and the company has revealed the first major change to the iPhone since it was released almost 20 years ago.",
  "key_points": [
    "John Ternus becomes Apple's new CEO, starting second week",
    "Introduces Duo, first foldable iPhone priced at $1,999",
    "Analysts skeptical about high price and learning curve impact"
  ],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 11,
    "also_reported_by": [
      {
        "outlet": "Gulf News",
        "title": "Apple’s first foldable iPhone opens to 7.6 inches and starts at Dh8,499 in UAE",
        "url": "https://urgent.news/2026/09/09/apples-first-foldable-iphone-opens-to-7-6-inches-and-starts-at-dh8",
        "published": "2026-09-09T18:38:31.000Z"
      },
      {
        "outlet": "ABC News (US)",
        "title": "Apple announces first-ever foldable iPhone, starting at $1,999",
        "url": "https://urgent.news/2026/09/09/apple-announces-first-ever-foldable-iphone-starting-at-1-999",
        "published": "2026-09-09T18:38:45.000Z"
      },
      {
        "outlet": "BBC News",
        "title": "Apple's new boss starts with big gamble on costly first folding iPhone",
        "url": "https://urgent.news/2026/09/09/apples-new-boss-starts-with-big-gamble-on-costly-first-folding-iphone",
        "published": "2026-09-09T18:39:45.000Z"
      },
      {
        "outlet": "9to5Google",
        "title": "Apple’s iPhone Duo foldable has the same IP68 protection as Pixel Fold – temporary",
        "url": "https://urgent.news/2026/09/09/apples-iphone-duo-foldable-has-the-same-ip68-protection-as-pixel-fold",
        "published": "2026-09-09T19:05:00.000Z"
      },
      {
        "outlet": "New Straits Times",
        "title": "Apple unveils RM8,134 passport-shaped foldable iPhone Duo [WATCH]",
        "url": "https://urgent.news/2026/09/09/apple-unveils-rm8-134-passport-shaped-foldable-iphone-duo-watch",
        "published": "2026-09-09T19:10:31.000Z"
      },
      {
        "outlet": "Techmeme",
        "title": "iPhone Duo supports Apple Pencil and comes with iOS redesigned for multitasking on different screen sizes/orientations, with auto-adjusting controls and apps (Terrence O'Brien/The Verge)",
        "url": "https://urgent.news/2026/09/09/iphone-duo-supports-apple-pencil-and-comes-with-ios-redesigned-for",
        "published": "2026-09-09T19:16:01.000Z"
      },
      {
        "outlet": "Le Monde English",
        "title": "Apple unveils iPhone Duo, its first foldable smartphone",
        "url": "https://urgent.news/2026/09/09/apple-unveils-iphone-duo-its-first-foldable-smartphone",
        "published": "2026-09-09T19:36:52.000Z"
      },
      {
        "outlet": "TechCrunch",
        "title": "Everything Apple announced at its fall iPhone event, from the foldable iPhone Duo to an always-listening Apple Watch",
        "url": "https://urgent.news/2026/09/09/everything-apple-announced-at-its-fall-iphone-event-from-the-foldable",
        "published": "2026-09-09T20:03:43.000Z"
      },
      {
        "outlet": "Free Malaysia Today",
        "title": "Apple unveils iPhone Duo, its first foldable smartphone",
        "url": "https://urgent.news/2026/09/09/apple-unveils-iphone-duo-its-first-foldable-smartphone-6482105",
        "published": "2026-09-09T21:18:11.000Z"
      },
      {
        "outlet": "Joy Business",
        "title": "Apple’s new boss starts with big gamble on costly first folding iPhone",
        "url": "https://urgent.news/2026/09/09/apples-new-boss-starts-with-big-gamble-on-costly-first-folding-iphone-6501532",
        "published": "2026-09-09T23:26:00.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}