{
  "id": 6495879,
  "title": "Spotify committed to exporting K-culture, says APAC executive",
  "url": "https://urgent.news/2026/09/09/spotify-committed-to-exporting-k-culture-says-apac-executive",
  "topic": "world",
  "section": "World",
  "published": "2026-09-09T23:32:03.000Z",
  "source": {
    "name": "The Korea Times",
    "slug": "the-korea-times",
    "url": "https://www.koreatimes.co.kr/business/companies/20260910/spotify-committed-to-exporting-k-culture-says-apac-executive"
  },
  "original_language": "en",
  "account": "Korea has emerged as a dominant cultural force in recent years, and Spotify aims to expand the reach of Korean cultural expressions worldwide, according to Gautam Talwar, the Asia-Pacific (APAC) general manager of the music streaming giant. The executive shared these sentiments during an exclusive interview with Yonhap News Agency in Seoul.\n\nTalwar emphasized that Korea serves as a hub for creative expression, stating that it is a \"cultural force\" in the region. He highlighted the country's influence across various domains, such as entertainment, esports, and webtoons. \"Korea is punching above its weight,\" the ex-Disney executive remarked.\n\nTalwar expressed Spotify's deep connection with K-pop, the country's most prominent musical export. He noted that the streaming platform made a strategic early investment in K-pop back in 2014 by launching the first-ever playlist dedicated to the genre. Since then, K-pop has played a pivotal role in introducing new artists and music genres to Spotify's global audience.\n\nThe executive explained that K-pop has opened doors for other musical movements to gain visibility on the platform. Spotify has witnessed a surge in K-rock streaming, with a remarkable 58 percent year-over-year growth in 2025, alongside a burgeoning interest in other genres like indie, rock, and electronic music.\n\nAccording to Spotify, the popularity of K-rock on the platform experienced a significant 58 percent increase year-over-year in 2025, while the platform is also experiencing a growing interest in other musical genres such as indie, rock, and electronic music.",
  "summary": "Korea has become a cultural force for many movements today, and Spotify is committed to exporting K-culture globally, an executive from the music streaming platform said. Gautam Talwar, the general manager for Asia-Pacific (APAC) at Spotify, made the remarks in an exclusive interview with Yonhap News Agency in Seoul on Wednesday. \"Korea is a home base for creative expression. It's a cultural…",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 3,
    "also_reported_by": [
      {
        "outlet": "Yonhap News",
        "title": "(Yonhap Interview) Spotify committed to exporting K-culture, says APAC executive",
        "url": "https://urgent.news/2026/09/09/yonhap-interview-spotify-committed-to-exporting-k-culture-says-apac",
        "published": "2026-09-09T22:00:02.000Z"
      },
      {
        "outlet": "The Korea Times",
        "title": "Spotify committed to exporting K-culture, says APAC executive",
        "url": "https://urgent.news/2026/09/09/spotify-committed-to-exporting-k-culture-says-apac-executive-6497541",
        "published": "2026-09-09T23:42:03.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}