{
  "id": 6492383,
  "title": "Meta’s share price surges after personal AI agent release",
  "url": "https://urgent.news/2026/09/09/metas-share-price-surges-after-personal-ai-agent-release-6492383",
  "topic": "ai",
  "section": "AI",
  "published": "2026-09-09T21:51:00.000Z",
  "source": {
    "name": "Free Malaysia Today",
    "slug": "free-malaysia-today",
    "url": "https://www.freemalaysiatoday.com/category/business/2026/09/10/meta-share-price-surges-after-personal-ai-agent-release"
  },
  "original_language": "en",
  "account": "On Wednesday, Meta's shares surged more than 6% following the unveiling of its personal AI agent, Muse, designed to handle tasks such as booking travel, sending emails, and making purchases on behalf of users. This development is part of Meta CEO Mark Zuckerberg's ambition to pursue \"personal superintelligence\" as the company competes with OpenAI, Anthropic, and Google in the AI race.\n\nMuse, which is available to users aged 18 and over, can be accessed either through a dedicated app or within WhatsApp. It comes with a free tier or monthly subscription plans starting at US$20 or US$100, depending on usage. The release of Muse follows Meta's $16.7 billion settlement with US states to impose new limits on how teenagers use Facebook and Instagram.",
  "summary": "The company behind Facebook and Instagram says the Muse AI agent can book travel, send emails and make purchases on a user's behalf.",
  "key_points": [],
  "editors_take": null,
  "illustration": null,
  "coverage": {
    "outlets": 3,
    "also_reported_by": [
      {
        "outlet": "MarketWatch Top",
        "title": "Meta’s stock jumps as new personal AI agent Muse addresses a major investor concern",
        "url": "https://urgent.news/2026/09/09/metas-stock-jumps-as-new-personal-ai-agent-muse-addresses-a-major",
        "published": "2026-09-09T12:43:00.000Z"
      },
      {
        "outlet": "Free Malaysia Today",
        "title": "Meta’s share price surges after personal AI agent release",
        "url": "https://urgent.news/2026/09/09/metas-share-price-surges-after-personal-ai-agent-release",
        "published": "2026-09-09T21:51:00.000Z"
      }
    ]
  },
  "ai_generated": true,
  "disclaimer": "Summaries, key points and the editor’s take are written by software from other outlets’ reporting and may contain errors — always check the linked original."
}